AMEX SPONSORS WEB SITE FOR N.Y. CULTURE OUTLETS; 2MARKET SHIPS SECOND SHOPPING CD; I/COUNT ADDS TRACKING PARTNERS;AMERICAN AIR FLIES TO THE 'NET;

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The Alliance for the Arts, a group representing 200 cultural institutions in New York City, this week opens a Web site designed by Chiat/Day, created by Interactive Connection and sponsored by American Express Corp. The site, temporarily housed on Chiat/Day's server at http://www.chiatday.com/TIC/alliance/index.html, includes an overview of cultural activities in all five boroughs of New York as well as museum addresses, phone numbers, hours and general information.

2Market this week begins shipping 1.2 million copies of its second shopping CD-ROM, featuring 18 merchants plus ads from Federal Express Corp., Visa International, America Online and Apple Computer. The San Mateo, Calif., company, now on AOL, will open a site on the World Wide Web later this year and may expand to other services, including Microsoft Network and Apple Computer's eWorld, next year. 2Market began in August as a joint venture of AOL, Apple and Medior, but AOL now owns a majority stake after buying Medior last week.

Several new marketers and publishers have signed on to use the I/Count Web site tracking service from Internet Profiles Corp., San Francisco. I/Count lets Web site owners monitor the total number of users and the time spent in each area. Chrysler Corp., Individual Inc., Playboy Enterprises, Electronic Newsstand, Xerox Corp. and Ziff-Davis Publishing Co. will use the service, joining beta testers Poppe Tyson, CMP Publications, MecklerWeb, Sun Microsystems and Time Inc.'s Pathfinder.

American Airlines last week opened OnBoard, a World Wide Web site with information about the airline, its parent AMR Corp. and Eaasy Sabre, its online reservations service. It's not possible to buy tickets yet via the Web site (http://www.amrcorp.com/aa_home/aa_home.htm) but there are addresses and phone numbers for ticket offices and reservations centers.

Other news:

Sun Microsystems and the San Jose Sharks have signed a deal under which Sun will be title sponsor of the National Hockey League team's Web site (http://www.sj-sharks.com) and the Sharks will use Sun servers and HotJava software (see related story on this page). .*.*. Audit Bureau of Circulations set up a home page on the Web (http://www.accessabc.com) featuring news releases, member lists and related information.

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