AmEx gets first spot on 'Seinfeld'

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Slipping in at the last minute, American Express Co. bought the first national spot on tonight's "Seinfeld" finale. The card marketer will run an ad featuring Magic Johnson. Ogilvy & Mather Worldwide, New York, handles. The closing national spot will be a tribute from Apple Computer, Cupertino, Calif., featuring a cut of Apple's original b&w "Think Different" montage spot adding in images of Mr. Seinfeld. TBWA Chiat/Day, Venice, Calif., handles.

Copyright May 1998, Crain Communications Inc.

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