Amex spot wins Oscar night ad poll

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An American Express commercial featuring Jerry Seinfeld and Superman was the "best" advertising on ABC's March 23 Academy Awards broadcast, according to an annual national telephone survey by Saa Research, Ferndale, Mich. Spots for Coca-Cola, Revlon and McDonald's were the next-most-popular,according to the survey. Three hundred people were contacted, at random, for the survey.

Copyright March 1998, Crain Communications Inc.

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