American Express Co. said it plans a marketing program on behalf of MovieFone, a movie listing guide and ticketing service. MovieFone in turn will promote American Express to its users. More details on this initial marketing program will be released later, AmEx said. It will cover both MovieFone, now in 32 cities, and MovieLink.com, a new online service. Ogilvy & Mather Worldwide, New York, is the agency.
Copyright July 1998, Crain Communications Inc.