AMMIRATI PURIS LINTAS: FEELING EFFECTS OF '97 ROLLERCOASTER

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Ammirati puris lintas was up and down in 1997, starting the year by resigning its troubled $100 million MasterCard International business, leading to layoffs in New York. By summer, the agency rebounded, landing Compaq Computer Corp.'s $200 million global consolidation and creative on Ameritech Corp. Ammirati lost a bid for Ameritech's $100 million in media. And, in one week, it won the $70 million GMC Truck account from General Motors Corp. but lost Johnson & Johnson's $40 million to $50 million Acuvue business. Last fall, Ammirati resigned $20 million Epson America.

LOOKING AHEAD

Uncertainty remains as rumors persist Compaq is restless and that North American President Duncan Pollock is leaving. But, the new Chicago office appears off to a solid start with ex- Leo Burnett USA exec Brad Brinegar at the helm.

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