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Ammirati resigns Fla. Citrus account

Published on .

The Florida Department of Citrus said it will decide early this week whether it will reopen its review or simply name a new agency for its $25 million orange juice business after Ammirati & Puris/Lintas, New York, resigned. Ammirati's strategy was to aim the drink as a refreshment while current promotional efforts stressed health. Grey Advertising, New York; Richards Group, Dallas; and West Wayne, Tampa, which lost out to Ammirati earlier this year are likely to be interested, along with former agency Saatchi & Saatchi Advertising.

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