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Amoco to end claim

Published on .

Amoco Oil Co. has signed a consent decree with the Federal Trade Commission agreeing to stop certain ad claims for Amoco Ultimate, which it has promoted as "Crystal Clear Amoco Ultimate." FTC said Amoco would have to provide evidence for any future claim the product was better than other gasolines. Campbell-Ewald Co. recently won the account from D'Arcy Masius Benton & Bowles.

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