Amtrak will accompany the unveiling of a new service guarantee and a new logo on July 6 with a new image campaign a day later. Print from DDB
Worldwide, New York, featuring Amtrak employees and their dedication to service, will run in 14 newspapers. Amtrak has been working with branding consultant OH&Co., New York, since 1996.
Copyright June 2000, Crain Communications Inc.