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Amway peddles Shaq bar

Published on .

Amway Corp., Ada, Mich., has teamed with basketball superstar Shaquille O'Neal to launch its entry into the energy bar market. The Nutrilite Shaq Bar is direct marketer Amway's first product tied to a celebrity. The Shaq bar is being introduced in the U.S. in December. It will be sold in other countries where Mr. O'Neal is also well-known.

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