ANA/4A's panel discusses strike

Published on .

Most Popular
The Joint Policy Committee of the Association of National Advertisers and American Association of Advertising Agencies warned against signing interim agreements with striking commercial actors, as the committee held a forum May 9 to review procedures for developing commercials during the strike. Committee counsel Ira Shepard called interim pacts with the Screen Actors Guild/American Federation of Television & Radio Artists "a short-term fix with a long-term price tag." He contended: "What agencies may not realize is that once they sign, they are bound to the unions' terms--not just for the current commercial in production but for all other clients, now and perhaps even after the strike is settled." The forum--held for New York metro area agencies, advertisers and advertising producers--drew more than 200. "Many advertisers and agencies have shot commercials since the strike began, and this will continue until we reach a fair and equitable settlement," Mr. Shepard said. "We cannot accept SAG/AFTRA's extreme demands. The advertising industry will conduct business as usual during the strike." The committee's contingency plan for producing commercials includes: hiring non-union talent, using SAG/AFTRA members who choose not to strike or shooting commercials abroad.

Copyright May 2000, Crain Communications Inc.

In this article: