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ANA asks FCC to back off

Published on .

The Association of National Advertisers has written to Federal Communications Chairman Reed E. Hundt advising him of the group's concern over reports he is considering action against distilled spirits advertising on TV. ANA Exec VP Dan Jaffe said the group believes the FCC should not "attempt to restrict the truthful, nondeceptive advertising of legal products on our nation's airwaves. Such an action would be ill-advised," the Oct. 7 letter said, adding the ANA did not believe FCC's authority over broadcasting "should be utilized as a springboard for general FCC oversight of advertising on broadcast media..

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