ANA backs TV meter audit

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Association of National Advertisers, New York, threw its support behind a comparative audit of Nielsen Media Research's new A/P TV meter and Statistical Research Inc.'s TV meter. The audit would be handled by the Advertising Research Foundation and the Media Ratings Council. It was previously endorsed by the American Association of Advertising Agencies, the Committee on National TV Audience Measurement, the Committee on Cable TV Audience Measurement and the Advertiser Syndicated Television Association.

Copyright June 1998, Crain Communications Inc.

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