×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

ANA backs TV meter audit

Published on .

Association of National Advertisers, New York, threw its support behind a comparative audit of Nielsen Media Research's new A/P TV meter and Statistical Research Inc.'s TV meter. The audit would be handled by the Advertising Research Foundation and the Media Ratings Council. It was previously endorsed by the American Association of Advertising Agencies, the Committee on National TV Audience Measurement, the Committee on Cable TV Audience Measurement and the Advertiser Syndicated Television Association.

Copyright June 1998, Crain Communications Inc.

Most Popular
In this article: