ANDERSEN ADS TAKE CLEAR-CUT POSITION

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BAYPORT, Minn.-Andersen Corp. is putting windows in a new light in a consumer and building trade campaign that broke in June magazines.

A snow globe and windows stacked up outside a building are among the images in the consumer campaign from Campbell Mithun Esty, Minneapolis. Trade ads stress the importance of using superior building products and their impact on a builder's reputation.

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