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Andersen highlights e-commerce

Published on .

Andersen Consulting, Chicago, today breaks a print campaign concentrating on the emerging electronic economy. Spending on the new ads is expected to exceed $10 million over the next six months and supplement the $44 million corporate campaign launched globally earlier this year. The new advertising, from Y&R Advertising, New York, will focus on the issues and opportunities confronting leaders of both established companies and new entrants in the electronic economy.

Copyright June 1999, Crain Communications Inc.

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