Andersen unveils LifestyleFinder

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Andersen Consulting Tuesday launched an experimental intelligent agent called LifestyleFinder to help clients better target customers on the Web. Located at Andersen's home page, the LifestyleFinder asks a series of questions of the users through which it gathers information about a user's lifestyle and then uses that info to suggest Web sites that feature products, places and services that may match the consumer's preferences. "The purpose of LifestyleFinder is to test a new methodology for collecting information about consumers while respecting their privacy," said Glover T. Ferguson, partner and director of Andersen Consulting's Center for Strategic Technology Research. "It's essential for online businesses to find a way to reach their target customers on the Web, as opposed to using traditional mass marketing techniques..

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