Because Mr. Macaulay's new company will not compete directly with Roche Macaulay, the two companies are looking for potential cooperation in the future. ``Given that Andy's company will not be an advertising agency, we may in fact be in a position to cooperate on client problems from time to time,'' said Geoffrey Roche, the agency's founder.
Roche Macaulay reports $85 million in billings, working for clients such as IKEA Germany, Mercedes-Benz, Ralston Purina and Sony. Interpublic Group of Cos.' Lowe Group holds a minority stake in the agency.
Copyright March 1999, Crain Communications Inc.