In a :30 that's running in Western and Midwestern markets, we see a cowboy who's in such a rush to get to the $11.99 prime rib and Texas-sized shrimp special at Angus, he's lost all patience with his no-go nag.
First a male chorus brands the beast a "fleabag pony," and the poor cowpoke tries to drag it by the reins up a mountain to chants of "Go, horsey, go!" Then, after the usual steamin' platter dance, shot by none other than Elbert Budin, we see the wretched wrangler marching off into the sunset with his mount hoisted securely on his shoulder. Asked if this is the funniest spot in the series so far, CD/writer Dave Woodside says, "I sort of like the one where the guy grabs the steaming coffee pot with his bare hand." Credits also to CD/AD Bob Dion, and agency producer Lynn Cary.10
The burgeoning Young Hot Dogs movement at Cannes has not only been formally recognized by the International Advertising Festival, it's made its way to the U.S. as well. For those unfamiliar with the Dogs, they're a self-proclaimed group of young creatives who've been attending the festival under a special reduced registration fee for the past several years. The first Hot Dogs to arrive in Cannes were from the Netherlands, and only about 50 attended in 1991. The number has grown steadily (over 300 showed up last year), prompting the festival to create a special delegate category for them, officially referred to as Young Delegates.
To be a Young Delegate you've got to be under 30 as of June 20. If you are, you can sign up for the entire week of the festival for a measly $1,850. This includes roundtrip airfare from New York and hotel accommodations.
Those who register as YDs will have a chance to represent the U.S. in a two-day Young Delegate creative competition in Cannes that's being sponsored by Apple, Radius, The Image Bank, The Wall Street Journal and Creativity pitting teams from different countries in a contest to create a public service print ad in 36 hours. The competing teams will be briefed by BBDO's Phil Dusenberry on the Sunday evening of the festival; they'll have until Tuesday morning to present their ad, which will then be judged by the Press and Poster jury. The winner will be announced at the Press and Poster awards ceremony that night.
To get a chance to compete as Team USA, domestic YDs must have Macintosh experience, submit two ads (comps will be accepted) for review and write a sparkling essay explaining why they represent America's best chance to win. The entries will be judged by a creative committee assembled by Screenvision Cinema Network, the U.S. sponsor of the festival, and the winners will be announced the first week of June. In addition to taking part in the Cannes competition, the AD and writer chosen to represent the U.S. will also be given a free trip to Cannes in 1996 as well as a yet to be named prize from Apple (probably a Newton or something).
The deadline for YD creative competition entries is May 15. For more information on the Young Delegate program call Cathy St. Jean of Screenvision Cinema Network at 212-818-0180 or fax her at 212-818-0186.
A striking new Nexxus TV campaign attempts to sell hair care products "without making any bogus claims," according to Gary Alpern, a freelance creative director working for Nexxus house agency RAO Communications, Los Angeles.
Alpern and freelance AD Tim Parker tapped fashion photographer Matthew Rolston to direct an elegant series of b&w "hair portraits," which Alpern says "dispel the beautiful-woman myth to instead focus on hair as a part of the body that needs to be nourished."
Combining graceful type treatments by Flavio Kampah of Kampah Visions, Venice, Calif., and the heads of beautiful models, of course, along with a slow, hypnotic score by New York's Tomandandy, one commercial winds split ends, frizzy and defiant through a mass of curls to ask, "Is your hair trying to tell you something?" A second spot splits hairs with clips, rubberbands and blow dryers to accompany the claim that "hair is a living breathing extension of human body. Feed your head."
Full-page reproductions of 38 posters will relieve your hangup hangups in "David Hockney: Poster Art," by Brian Baggott, a new hardcover from San Francisco's Chronicle Books
It's not the great vistas that outdoor fanatics savor from their vacations, says Leo Burnett copywriter Tom Lunt. "They bring back those flashes of adrenaline-that's their snapshot or souvenir." Lunt and art director Nancy Hannon worked