Michelob's new tag is "Great taste needs no special occasion." Omnicom Group's Goodby, Silverstein & Partners, San Francisco, handles that account. Interpublic Group of Cos.' Momentum, St. Louis, is the agency for Bacardi Silver.
A senior Anheuser-Busch executive said more ads for the brewer's brands would likely come from Hill Holliday, where agency executives and brewery officials share close ties.
In its Super Bowl ads, Budweiser's "True" campaign, via Goodby and the Chicago and Toronto offices of Omnicom sibling DDB Worldwide, will evolve to humorous situations in which drinkers identify with the brand.