New A-B President Dave Peacock, who had been VP-marketing prior to A-B's acquisition, today named Keith Levy to his former role.
Mr. Levy had previously been A-B's VP-brand management, but he'll now lead the marketing department.
That's a big job, "responsible for all brand management, consumer strategies and innovation, creative development, media, sports and entertainment sponsorships and activation and heritage operations (Clydesdales, Brewery Tours and Grant's Farm)," according to a memo to staff issued by Mr. Peacock today.
The sports and media functions had been handled by A-B veteran Tony Ponturo, who reported to Mr. Peacock. Mr. Ponturo announced his retirement from the company Nov. 17.
Lachky still key contact
Mr. Peacock also announced that Bob Lachky will remain in his post as the company's chief creative officer, keeping him the key client contact for A-B's ad agencies, a group that includes DDB, Euro RSCG, Deutsch, LatinWorks and others.
Both Messrs. Levy and Lachky will report directly to Mr. Peacock, who will in turn report to A-B InBev North American Zone President Luiz Fernando Edmond.
"His ability to help us translate a disciplined consumer understanding into advertising and communication is unparalleled, and we will look to benefit from his experience as we move into 2009," Mr. Peacock said in a memo to staff issued today. "Bob, Keith and I will work closely to ensure our successful track record in marketing continues."