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ANHEUSER-BUSCH SCALES BACK ADVERTISING

Published on .

NEW YORK (AdAge.com) -- Anheuser-Busch is running a "minimal amount" of existing advertising, mostly on cable, and plans to return to its regular media schedule using existing creative when the broadcast media return to their regular schedules, the company said in a statement in reaction to last week's terrorist attacks.

Anheuser-Busch is donating $1 million to the American Red Cross of Greater New York, and it provided about 10,000 cases of drinking water to relief workers.

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