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ANHEUSER PARTIES HARDY WITH RIO

Published on .

The non-stop party of a Latin American Carnival is the setting for three spots backing Anheuser-Busch's test of Brazilian import Rio Cristal. The spots from Butler, Shine & Stern, Sausalito, Calif., are airing in Key West, Fla.; Vi rginia Beach and Norfolk, Va.; and South Bay and Sylmar, Calif. One ad includes the super: "Happy hour? Heck, we've got happy all week."
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