Animal Fair picks to develop e-commerce

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Most Popular, a company that enables magazines to sell products and services from their Web sites, announced it provides e-commerce capabilities for Animal Fair, a lifestyle magazine and Web site for animal lovers. has developed and operates a customized online store that is integrated into Animal Fair's Web site, which launched Nov. 1. A portion of all sales will be donated to charitable organizations.

Copyright November 1999, Crain Communications Inc.

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