Universal Studios' Animal House
site launched Aug. 27 in conjunction with the 20th anniversary of the namesake film. iMall, is the official Animal House store, and will build co-branded stores for local college merchants around the country. Other marketing and content partners include MasterCard International, Microsoft Corp., Infoseek Corp., free e-mail provider CommTouch, travel guide site Rough Guides, Women.com, CBS SportsLine, Daily Variety, Tribune Media and USA Today.
Copyright August 1998, Crain Communications Inc.