×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

ANIMATED CARS CHEER CHEVRON

Published on .

SAN FRANCISCO-Chevron Corp. is launching an estimated $50 million marketing campaign featuring animated cars with human personalities to pitch its new gasolines with Techron, an additive that cleans engine deposits.

The campaign was created by Young & Rubicam and Oscar-winning animation partner Aardman Animations, based in Bristol, England.

The 30- and 60-second introductory spots break today on network and cable in Chevron's 30-state marketing area. The campaign also features print, radio and outdoor.

Most Popular
In this article: