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ANIMATION BECOMES COOL TOOL FOR TONKA

Published on .

Tonka Corp. adds designer Doug Fraser's distinctive style to the usual visuals of kids playing with toys, in two :30s for its new line of Cool Tools vehicles. J.J. Sedelmaier Productions, White Plains, N.Y., handled the animation of Mr. Fraser's artwork. Kids can customize the Cool Tools toys with a special socket wrench. Tonka agency Griffin Bacal, New York, wanted to create the same kind of excitement that Mr. Fraser and Sedelmaier put into earlier advertising for Levi Strauss & Co. Copywriter: Dan Lombardi. Art director: Mark Mazut.
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