Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Tonka Corp. adds designer Doug Fraser's distinctive style to the usual visuals of kids playing with toys, in two :30s for its new line of Cool Tools vehicles. J.J. Sedelmaier Productions, White Plains, N.Y., handled the animation of Mr. Fraser's artwork. Kids can customize the Cool Tools toys with a special socket wrench. Tonka agency Griffin Bacal, New York, wanted to create the same kind of excitement that Mr. Fraser and Sedelmaier put into earlier advertising for Levi Strauss & Co. Copywriter: Dan Lombardi. Art director: Mark Mazut.
Most Popular
In this article: