Playing With the Boys|
Client: Callaway Golf
Brand: Big Bertha II Driver
Agency: Dailey & Associates, West Hollywood, Calif.
The first ad to exploit Annika Sorenstam's fame as the first woman to be play in the men's Professional Golf Association Tour in 58 years, this Callaway spot crows that "Great shots mean you can play with the boys." Yes, but can you beat them?
Client: Heineken USA
Title: "The Waitress"
Agency: Publicis, New York
The black-clad waitress is running up the wall, so this must be a Matrix simulation. Watch an almost-Trinity character levitate and smash a hulking male bar denzien against the wall.
WEEK'S MOST REMEMBERED SPOT|
Mermaid ID Thieves
Client: Capital One
Brand: Capital One No Hassle card
Agency: The Kaplan Thaler Group, Ltd.
When an executive on a deep-sea fishing jaunt loses his wallet overboard, he figures at least no one's going to steal his credit cards. Wrong. He forgot about the mermaids. This spot received the highest consumer recall score for the period of April 28 to May 11 in the bi-weekly Intermedia Advertising Group survey.
Direct-to-Dog Drug Ad |
Title: "Morning Network"
Agency: Colle & McVoy, Minneapolis
This direct-to-dog ad informs canine consumers about the new arthritis drug they can mention on their next visit to the veterinarian. We give this spot 2.5 woofs.
Client: Tribune Co.
Brand: 'Greenwich Time,' 'Greenwich Advocate' and 'Norwalk Advocate'
Agency: re:think group, Stamford, Conn.
What is the true test of a local newspaper? asks this TV spot from the Tribune Co. Knowing the names of all the neighborhood dogs, of course. Meet Bill, the four legged-star of this Connecticut commercial.
Before I Get Old |
Brand: iTunes and iPod
Title: "My Generation"
Agency: TBWA/Chiat/Day, Los Angeles
Who better to sell the deeply personal and multigenerational joys of 99-cent song downloads than a pot-bellied 50-year-old singing the lyrics he's listening to through his iPod ear buds: "Hope I die before I get old." He does the stutter pretty well, too.
Acrobat in a Box |
Brand: Adobe Acrobat
Agency: Goodby, Silverstein & Partners, San Francisco.
A campaign designed to raise the public profile of the Adobe Acrobat .pdf format that has quietly become the de-facto universal standard of document publication on the World Wide Web.
Duck-Chasing Dog |
Agency: Martin Agency, Richmond, Va.
In the news again last week, this two-year-old CarFax spot makes a point of the many strange things that can happen to a vehicle before it is resold, this ad features a truck-driving dog whose chase after ducks abruptly ends in a lake.