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ANTACID CHEWING GUM FROM WRIGLEY MAKES DEBUT

By Published on .

CHICAGO (AdAge.com) -- Wrigley Heathcare on Monday launches its Surpass antacid chewing gum with an integrated campaign from Omnicom Group's DDB Corbett, with siblings DDB Chicago and Tribal DDB, all Chicago.

Backed by a 30-second TV spot, print ad and new Web site, the campaign features animation the agency describes as a cross between comedy programs South Park and Monty Python's Flying Circus.

Media includes prime-time, late-night talk and morning news programs and June issues of Sports Illustrated, People and Time.

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