"American Legacy Foundation'' is the new name adopted by the national foundation formed by state attorneys general to support an anti-tobacco ad campaign. The foundation also today adopted a slogan: "Promoting tobacco-free generations.'' The new name is included in the group's Web site, which as of today is (americanlegacy.org). Yesterday, foundation executives met with potential bidders on the $150 million to $225 million annual advertising and public relations contract, and told agencies that while they want bidders with $500 million in annual billings, a smaller agency might be able to partner with a big media buyer to qualify. Executives also said media buyers could be involved in more than one bid.
Copyright July 1999, Crain Communications Inc.