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State Dept. Denies Ogilvy & Mather Ad Is Inaccurate

By Published on .

WASHINGTON (AdAge.com) -- The State Department is denying that one of the print ads produced in its Rewards for Justice program is erroneous. (See related reports in American Advertising Goes to War.)
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The Associated Press reported last week that an ad picturing Mohammed Atta and supposedly describing his terrorist activities, such as "he wanted to learn to fly, but didn't need to take off and land," in fact describes activities of others.

The ad was by WPP Group's Ogilvy & Mather, New York.

State Department Press Spokesman Richard Boucher said on Friday that the ad describes terrorists "in general" and uses Atta's picture to represent the hijackers.

Mr. Boucher said the ad describes "a composite of what kinds of things that hijackers were doing."

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