The tobacco industry said it is halting its ad campaign opposing congressional passage of now-abandoned tobacco marketing legislation. Since the campaign's March 11 start, the five tobacco marketers backing the campaign spent more than $60 million via Bozell/Eskew, Washington. The last ads run today on CNN, the companies said, but could resume if the legislative situation changes. Anti-tobacco groups had charged that the continuation of the campaign after the collapse of anti-tobacco legislation in Congress was a political payoff to Republican leaders and a bid to influence the November congressional elections. Tobacco marketers denied the charges.
Copyright September 1998, Crain Communications Inc.