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ANTI-TOBACCO GROUP BREAKS THREE 'TRUTH' ADS

Published on .

(Sept. 3, 2001) -- The American Legacy Foundation formed by state attorneys general as a result of state tobacco settlements breaks three ads for its "Truth" anti-tobacco campaign Sept. 6 on the MTV Video Music Awards that highlight chemicals found in tobacco.

In one of the spots, from Havas' Arnold Worldwide Partners, Boston, and MDC Communications Corp.'s Crispin Porter Bogusky, Miami, a man in a rat suit notes that cigarette smoke, like rat poison, contains cyanide. All spots carry the tagline "Infect truth."

Copyright September 2001, Crain Communications Inc.

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