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Anti-virus software campaign to the Web

Published on .

Dr. Solomon's Anti-Virus Software will be marketed to Internet users with an online direct marketing campaign launched by ORB Digital Direct. The syndicated sales program for the new consumer version of the software, priced at $49.95, launches with four rotating ad banners on 15 million page views on more than 100 sites, including those on DoubleClick Direct, Petry Interactive, ADSmart, Rocket Mail and Planet Direct.

Copyright August 1997, Crain Communications Inc.

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