Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Antidrug magazine ad blitz planned

Published on .

The White House Office of National Drug Control Policy March 22 announced plans for a one-month "magazine roadblock,'' with $2.1 million in ads in 61 May titles, reaching a circulation of 90 million. The antidrug office said that ads will have two themes: Ads aimed at parents will focus on parenting skills, while ads aimed at youths will concentrate on resistance skills. The Partnership for a Drug-Free America creates ads for the antidrug office, with media buying handled by Ogilvy & Mather, New York. The antidrug office said the buy was designed with assistance from the Magazine Publishers of America. The spending represents 25% of the office's print budget.

Copyright March 2000, Crain Communications Inc.

Most Popular
In this article: