ANTIOXIDANT PITCH FOR NEW TOOTHPASTE

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Canadian marketer Natural White introduces in the U.S. in August a new toothpaste with vitamin E and the antioxidant Pycnogenol. DentaVite will be backed by TV, radio and couponing breaking in September, from Karlen Advertising, New York. DentaVite is targeted to baby boomers' concerns about aging and dental care, but also a younger generation well-informed about health
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