AnyDay.com, Cambridge, Mass., creator of an online personal dayplanner, selected Hill, Holliday, Con-nors, Cosmopulos, Boston, as first agency of record on its $15 million account. Hill Holliday will handle advertising, logo design and other responsibilities. Several undisclosed agencies also participated in the informal review. A campaign likely will start in the second quarter, with the media mix still being determined. AnyDay offers free online calendars and scheduling, group calendars, address books, and an event planner.
Copyright February 2000, Crain Communications Inc.