Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

AOL to acquire Time Warner

Published on .

America Online, Dulles, Va., will acquire Time Warner, New York, in a deal valued at $184 billion--the largest corporate merger to date and the first time an Internet company has acquired a blue-chip "old media" company with properties in publishing, cable, movies and music. In the deal announced today, AOL shareholders will own 55% of AOL Time Warner Inc. even though AOL accounts for only 20% of the new entity's revenue. The agreement, expected to close by the end of the year, gives AOL a wealth of content to distribute across its network, while it opens up new territory for Time Warner to make that content (CNN, Sports Illustrated and Warner Bros. films, to name a few) available. For both, it stands to spur new cross-marketing opportunities and growth in e-commerce and ad revenues.

For full story, click here.

Most Popular
In this article: