Time Inc. Multimedia is expected to name a new chief in the coming weeks, following the shift of Curtis Viebranz, 46, to president of Time Warner's HBO International. Mr. Viebranz, who worked on various new-media projects and oversaw ad sales for the Full Service Network, did not attend the unveiling of the interactive TV trial in Orlando last week. Possible successors include Time Inc. Multimedia executives Walter Isaacson and Bruce Judson.
Prodigy will open the doors to the Internet for advertisers next year. Prodigy's redesign, dubbed P2, will be programmed entirely in HTML (hypertext markup language), the language of the Internet, meaning ads on Prodigy could conceivably be linked with ads on the Internet. "We're approaching our advertisers and other advertisers on the Internet and offering them the capability to virtually jump from one domain to the other," a spokesman said.
Discovery Communications, Bethesda, Md., formed Discovery Multimedia and named Thomas A. Porter publisher and general manager of the unit, from VP of Discovery Enterprises Group. ... Capital Cities/ABC and Electronic Arts invested in SportsLab, San Francisco, developer of touring interactive sports entertainment centers.