AOL adds advertisers

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America Online, Vienna, Va. adds new advertisers this week to its newly developed "What's Hot" screens inside its 15 content channels. Among them: NYNEX, Planet Italy, and Sharper Image. The links cost approximately $5,000 per month depending on the content channel. Also testing right now on AOL--a server technology that rotates banners every 15 minutes, now in use within Ziff-Davis Publishing's AOL titles.

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