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AOL announces deals with Amazon.com and 1-800-FLOWERS

Published on .

Two of the most successful retail sites on the Web, Amazon.com and 1-800-FLOWERS, have signed advertising and promotional deals with America Online. Under the agreements, announced Tuesday, Amazon.com will be the exclusive book seller on AOL's online service, paying AOL roughly $19 million over three years, while 1-800-FLOWERS will be the exclusive floral merchant on AOL, paying the online service roughly $25 million over four years.

Copyright July 1997, Crain Communications Inc.

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