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AOL, Blockbuster in multiyear alliance

Published on .

America Online and Blockbuster, a leading retailer of videos and videogames, agreed to a three-year strategic alliance that provides for Blockbuster to become a premier home video provider on AOL's Entertainment Channel and AOL to be extensively promoted through Blockbuster key distribution channels. As part of the agreement, America Online will make a $30 million equity investment in Blockbuster.com that will be used for, among other things, joint development of broadband content and delivery.

Copyright November 1999, Crain Communications Inc.

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