America Online and Coca-Cola Co. launched a teen-targeted online sweepstakes July 1. The in-house-created effort parallels Coca-Cola's offline promotion that launched in May in which consumers who buy multipacks of Coke can win prizes of $100 to $1 million, as well as walk-on roles in Universal Pictures movies. The online sweepstakes runs through Aug. 15 on AOL's service. Promotional banners are running throughout AOL's Teen Channel; teens can click on the banners to enter a random drawing for a chance to win prizes.
Copyright June 2000, Crain Communications Inc.