EBay will be featured across America Online's brands, including AOL, AOL.com, CompuServe, Netscape Netcenter, ICQ and Digital City, under a $75 million deal signed March 25 between the online auction site and the interactive services company. The four-year strategic alliance entitles AOL to all advertising revenue generated by the co-branded sites. AOL will be the exclusive third-party ad sales force for advertising sold on eBay's Web site
. Under the deal, AOL will promote eBay as its preferred auction site and eBay will promote AOL as its preferred Internet service.
Copyright March 1999, Crain Communications Inc.