AOL will only charge a monthly fee of $5.50 for unlimited usage. In the past, AOL charged a monthly fee of $5.50 for three hours and piled on $2.75 for each additional hour.
The new tariffs will be backed by a long-running advertising campaign, with ads in dailies, magazines, radio, TV and posters. Duesseldorf-based Grey Advertising won the estimated $50 million advertising account earlier this year.
In Germany, AOL Europe has 990,000 members and its sister brand,CompuServe. 200,000 users. Deutsche Telekom's T-Online has about twice as many subscribers as AOL.
Copyright August 1999, Crain Communications Inc.