AOL Germany taps start to launch Compuserve

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HAMBURG/MUNICH--AOL Deutschland has appointed Munich-based agency Start for the launch of CompuServe Office, touted as the first online service in Germany offering daily prices lower than night tariffs.

Print and online ads will run the slogan: "Night shifts, never again... Use the Internet during the day so you have time in the evening for the wonderful things in life."

AOL Deutschland has previously focused its marketing on the promotion of AOL featuring former tennis champion Boris Becker. Grey, Hamburg, handles.

Copyright May 2000, Crain Communications Inc.

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