AOL, announce co-marketing agreement

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Most Popular, the party supplies and entertaining ideas company, and America Online announced a 3-year, $10.1 million e-commerce agreement under which will have key placements in several areas of various AOL interactive properties.'s entertaining and party supplies will be available through an anchor placement in the Tabletop and Entertaining departments of AOL's shopping destinations; there will be online and offline cross-promotional opportunities as well. plans to launch the site in October.

Copyright September 1999, Crain Communications Inc.

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