AOL launches ad sales in Europe

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America Online is starting to sell ads in Europe, just one year after taking its first step into the region. Initial advertisers include Microsoft, U.S. Robotics and online recruitment consultancy Corporate Net in the U.K. and camera manufacturer Canon in France. AOL Germany is also selling ads.

The packages are similar to those offered in the U.S.: Advertisers have the choice of sections on which to feature, including finance, entertainment, sport, technology, kids, games or computing. Banner ads can hotlink to a Web site, or build in more content in AOL's space with interactive message boards, for example, or sponsored chat rooms.

The U.K. ad sales office will also eventually sell space on the Swedish service just launched. Plans are in the pipeline to expand the service from the German office to Austria and Switzerland, too.

AOL currently has 500,000 European subscribers.

Copyright February 1997, Crain Communications Inc.

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