AOL links with Columbia House

Published on .

America Online, Dulles, Va., and New York-based Columbia House signed a multiyear co-marketing agreement under which Columbia House will promote its product clubs on AOL's Shopping Channel, AOL.com, CompuServe, Digital City and Entertain-ment Asylum. Columbia House also will give its members the option to request AOL software and will distribute AOL software in its product fulfillment mailings. Columbia House icons and ads will direct AOL members to a co-branded home page with special offers.

In this article:
Most Popular