America Online, Dulles, Va., and New York-based Columbia House, a direct marketer of music, videos and digital video discs, have signed a multiyear co-marketing agreement. Under the agreement, Columbia House will promote its product clubs in AOL's Shopping Channel, AOL.com, CompuServe, Digital City and Entertainment Asylum. Columbia House also will give its members the option to request AOL software and will distribute AOL software in its product fulfillment mailings. In addition, Columbia House icons and ads will direct AOL members to a co-branded home page with special offers targeting AOL members.
Copyright February 1999, Crain Communications Inc.