Separately, AOL officially announced its next upgrade, 3.0 for Windows. The software provides several enhancements, including making the Internet a more integral part of the service. AOL also renamed its main menu the "Channels" menu, furthering AOL's effort to market itself in a network metaphor.
AOL also officially launched its value pricing option, 20 hours of online time for $19.95 per month. AOL plans a significant marketing campaign in the fall to capitalize on all these features.
Copyright July 1996 Crain Communications Inc.