Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

AOL members' holiday shopping spree totals $4.6 billion

Published on .

America Online said its members spent a record $4.6 billion online during the holidays and suggested that its members spent more money online than the average Web user. Although overall holiday sales were sluggish, online sales met most analysts' expectations. AOL said nearly 75 percent of its members said they have shopped online, and 95 percent of AOL holiday shoppers said they are likely to buy online again in the next six months. Mainstream consumer products continued to be the most popular items available across the retail categories on Shop@AOL, AOL's shopping site. AOL also said its members spent a total of $20 billion online during the entire year, doubling the amount spent in 1999.

Separately, AOL said its flagship AOL service broke its single-day record for membership growth on Christmas Day with more than 70,000 new subscribers worldwide.

Copyright January 2001, Crain Communications Inc.

Most Popular
In this article: